BLACK GIRLS HIKE

In designing and executing BGH’s social media strategy, I set clear objectives to showcase our events, narrate our story, and grow our audience, particularly targeting younger users on TikTok.

Over three months, I increased our followers from 19K to 20.7K by delivering monthly social media plans, assisting with creative content capture, and managing brand partnerships, including Teva and Mountain Warehouse.

I also ensured timely editing and posting of content, managed deliverables from collabs and managed newsletters to align with strategic goals.